A beauty industry player aims to establish itself as a long-term leader in the beauty sector. In this context, for over 7 years, we have been supporting them in their global and Europe Middle East digital transformation.
The main objectives of the program were:
- Enhance customer experience and increase customer satisfaction.
- Reinvent the in-store experience with new store concepts.
- Implement innovation and AI projects to drive brand growth.
The partnership with Velvet was built on a logic of transformation with the goal of excelling in both digital and in-store experiences.
New Store Concept
The objective was to provide a memorable experience for customers and enhance their loyalty to the distribution network through the deployment of a new store concept—more flexible, modern, and offering a unique customer experience.
We supported digital leaders (EME and globally) by managing the 2023 e-commerce strategy and defining the 2025/2027 strategy, infusing IT & Digital vision into cross-functional programs such as innovation, AI, data, while assuming major annual milestones such as budget and strategic planning.
Digital Innovation at Scale
A structured approach to innovation, based on collaboration between regional and global stakeholders, was implemented to explore new opportunities based on emerging trends and launch innovative POCs in collaboration with regions.