![visuel header ref transforrmation continue](/_next/image?url=https%3A%2F%2Fcms.velvetconsulting.com%2Fsites%2Fdefault%2Ffiles%2Fmedia_images%2Ffashion-beauty-portrait-young-brunette-woman-with-evening-stylish-makeup-perfect-clean-skin-sexy-model-with-hair-bun-posing-studio-with-pink-bright-natural-lips-isolated-white_1.jpg&w=3840&q=75)
Continuous Transformation
Executing a digital and business transformation to strengthen its leadership.
The need
A beauty industry player aims to establish itself as a long-term leader in the beauty sector. In this context, for over 7 years, we have been supporting them in their global and Europe Middle East digital transformation.
The main objectives of the program were:
- Enhance customer experience and increase customer satisfaction.
- Reinvent the in-store experience with new store concepts.
- Implement innovation and AI projects to drive brand growth.
![visuel ref transformation](/_next/image?url=https%3A%2F%2Fcms.velvetconsulting.com%2Fsites%2Fdefault%2Ffiles%2Fmedia_images%2Flidye-PZ_-sCaBCaQ-unsplash%2520%25281%2529%2520%25281%2529.jpg&w=3840&q=75)
The partnership with Velvet was built on a logic of transformation with the goal of excelling in both digital and in-store experiences.
New Store Concept
The objective was to provide a memorable experience for customers and enhance their loyalty to the distribution network through the deployment of a new store concept—more flexible, modern, and offering a unique customer experience.
E-commerce Acceleration
We supported digital leaders (EME and globally) by managing the 2023 e-commerce strategy and defining the 2025/2027 strategy, infusing IT & Digital vision into cross-functional programs such as innovation, AI, data, while assuming major annual milestones such as budget and strategic planning.
Digital Innovation at Scale
A structured approach to innovation, based on collaboration between regional and global stakeholders, was implemented to explore new opportunities based on emerging trends and launch innovative POCs in collaboration with regions.