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Reinventing Customer Engagement and Loyalty

Redefining the loyalty experience to establish a deep connection with the customer.

Customer loyalty must now transcend the boundaries of a mere transactional program. Loyalty efforts should decidedly move towards a holistic approach, integrating service-oriented, experiential, community-driven, and sustainable dimensions. There is no one-size-fits-all solution; the key to success lies in a profound understanding of the brand, its positioning, and the ability to create an emotional connection that endures long after the purchase.

According to several studies:

  • 94%

    of consumers with a loyalty card are dissatisfied (Toluna).

  • 68%

    are willing to abandon a brand if the customer experience is poor (Digimind).

  • 70%%

    state that a brand's CSR policy and responsible commitments influence their loyalty and future purchases (Bazaarvoice / Influenster – 2020).

Our customer engagement and loyalty experts assist you in:

Strengthening your customer knowledge and enriching your data.
Defining your targets and building your personas.
Developing your customer engagement strategy.
Building and redesigning your loyalty program or relational program.
Modeling the ROI of your engagement and loyalty efforts.
Choosing your loyalty engine and marketing automation tool.

The + Velvet:

  • Etoile


    Comprehensive support with complementary expertise: consulting, UX/UI, development and integration, data and analytics, project management, operational execution.

  • Etoile


    Annual tailored benchmarks on loyalty and loyalty engines.

  • Etoile


     A pragmatic methodology incorporating field insights: 2 months to frame the overhaul of your loyalty program.

We collaborate with tech leaders:

Comarch, Maxxing, Marigold (ex Selligent), Majorel, Salesforce, Splio