Reinventing Customer Engagement and Loyalty
Redefining the loyalty experience to establish a deep connection with the customer.
Customer loyalty must now transcend the boundaries of a mere transactional program. Loyalty efforts should decidedly move towards a holistic approach, integrating service-oriented, experiential, community-driven, and sustainable dimensions. There is no one-size-fits-all solution; the key to success lies in a profound understanding of the brand, its positioning, and the ability to create an emotional connection that endures long after the purchase.
According to several studies:
- 94%
of consumers with a loyalty card are dissatisfied (Toluna).
- 68%
are willing to abandon a brand if the customer experience is poor (Digimind).
- 70%%
state that a brand's CSR policy and responsible commitments influence their loyalty and future purchases (Bazaarvoice / Influenster – 2020).
Our customer engagement and loyalty experts assist you in:
The + Velvet:
End-to-end
Comprehensive support with complementary expertise: consulting, UX/UI, development and integration, data and analytics, project management, operational execution.
Insights
Annual tailored benchmarks on loyalty and loyalty engines.
Assets
A pragmatic methodology incorporating field insights: 2 months to frame the overhaul of your loyalty program.
We collaborate with tech leaders:
Comarch, Maxxing, Marigold (ex Selligent), Majorel, Salesforce, Splio
