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Optimize Customer Data Activation

Place your data at the heart of your Martech and Adtech strategies to optimize customer value.

The customer experience should be the determining factor in the choice of data to collect and features to activate. By developing a clever technological scenario, you can accelerate the industrialization of use cases while ensuring the scalability of the environment. Simultaneously, implementing cross-entity data governance strengthens coherence and reliability.

According to several studies:

  • 85%

    of companies believe that the use of data has been essential for their innovation (NewVantage Partners).

  • 92%

    of business leaders believe that the use of data and analytics is essential to remain competitive in the market (Big Data Executive Survey).

  • 93,9 %

    of organizations plan to increase their investments in data, confirming its importance in times of economic uncertainty (NewVantage Partners).

Our experts in data, technology, and digital accompany you to:

Build your 360° customer vision.
Activate your customers in omnichannel.
Evolve towards hyper-personalization.
Enhance and refine your marketing activation use cases.
Choose the right solutions for your marketing ambitions.
Define your customer-centric data platform.

The + Velvet:

  • Etoile


    Comprehensive support from the business use case to delivery, including data governance aspects.

  • Etoile


    Annual benchmarks on data platforms, marketing automation tools, and loyalty engines

  • Etoile


    Ready-to-use use cases such as abandoned cart, back-in-stock, and 360° customer vision.

We collaborate with Martech leaders:

Imagino, Tealium, Adobe, Salesforce, Mediarithmics, Zeotap, Commanders Act, Treasure Data, HCL, Actito, Splio, Marigold Engage, Braze, Maxxing, Comarch, Marigold Loyalty, Majorel