Customer Data Platform Benchmark

Comprehensive benchmark conducted with 14 publishers based on a 122 criteria  questionnaire providing a comprehensive overview of the Customer Data Platforms market.

The 2023 edition of our CDP Benchmark provides a comprehensive view of the Customer Data Platforms market. Its goal is to help you navigate this market, which has been continuously evolving in recent years, both in terms of the number of players and the functionalities and technical capabilities to address increasingly strong needs and trends: data valuation, omnichannel orchestration of the customer experience, and personalization.

We made an effort to engage fourteen publishers of different sizes whose positions cater to a wide range of client requirements and have a real impact on the French market.

This benchmark was constructed based on a questionnaire of 122 criteria reflecting the main requirements of our clients in this area. Responding publishers were interviewed to supplement and clarify their responses, enabling us to conduct an effective and precise analysis.