Permanent contractParisHybridExperienced consultant

CRM Campaign Manager

About Velvet :

Velvet is a true hybridization of expertise in data, tech, digital, and marketing, built around the "Customer Centric" approach.

Since 2020, Velvet has been part of the WPP Group, a global leader in communication, through Wunderman Thompson, creating an integrated offering of consulting and agency services, the leader in Customer Experience in France, and fostering genuine synergies across disciplines!

This collaboration gives us a truly international dimension. 

250 Velvetiens collaborate on cross-functional missions tailored to address our clients' challenges.

Our approach is in absolute symmetry of attentions: Velvet is inherently "customer-centric" and genetically "people-centric"! The fulfillment of Velvetiens is at the heart of value creation.

All our positions are open to people with disabilities.

Our promise :

Skill development support: It's important for us that everyone can easily enhance their skills, and we provide everything needed for that, whether through knowledge sharing or internal/external training.

Expertise in modern solutions: Whether it's Salesforce or Adobe for Creative Customer Experience and Technology & Digital topics, or Dataiku, Tableau, Power BI, Qlik, etc.

Unwavering enthusiasm: Sharing and a spirit of conviviality are part of Velvet's soul, allowing us to move forward together and always tackle new challenges.

Our generalist positioning will give you an overview of Customer Experience professions. It will also allow you to vary contexts and missions to broaden your areas of expertise (business approach, functional domain, tool expertise, and methodology).

What we offer :

🧑‍💻 Partial remote work

🎓 75% coverage of transportation costs

🚋 Luncheon voucher €11/day

🍔 English courses, massages, yoga

😍 Regular seminars, evenings, and team-building activities


To learn more, visit our LinkedIn here 👇

In : https://www.linkedin.com/company/velvet-consulting/mycompany/

 

Responsibilities :

As part of our Data activities, we are looking for a Campaign Management Consultant to strengthen our teams. You will have the following responsibilities with our clients:

✅ Optimization of contact strategy

  • Implementation of A/B tests, control group, white population ;
  • Improvement of deliverability ;
  • Definition of commercial pressure.

✅ Targeting and scripting of campaigns in a multi-channel environment

  • Drafting briefs ;
  • Simple and complex targeting (potentially involving SQL);
  • HTML integration and routing.

✅ Coordination of marketing campaigns - Planning and budget management

  • Maintain communication with all stakeholders (marketing, IT, agency, customer service, etc.) and ensure adherence to the schedule.

✅ Analysis of Marketing campaign feedback

  • Deliverability, volume/value/ROI increments;
  • Customer behavior;
  • Profiling - Monitoring commercial pressure;
  • Optimization of the contact plan.

Profile :

You have previous experience in campaign management and familiarity with tools such as Salesforce Marketing Cloud, Adobe Campaign, Unica, or Selligent;

Curious, dynamic, highly involved, you demonstrate great rigor and are proactive;

You have a good understanding of a brand's challenges and its digital strategy around customer experience;

You possess strong teamwork skills and can work in a dynamic and versatile environment;

You are fluent in English.

Why join us?

Joining Velvet means choosing to evolve in a dynamic, human, and innovative environment conducive to personal development, fulfilling missions, and career growth. Joining us means participating in a collective adventure in the service of personal fulfillment.

We successfully carry out our company project without sacrificing our values:

  • Clear positioning
  • Respect for everyone
  • Commitment to our clients
  • Professional fulfillment and harmony among colleagues

If you share these values, join us!

Interview process :

🥇Initial discussion with a member of the Talent Team

🥈Second discussion with an Operational team member, preceded by a technical test

🥉A third and final discussion with the Management

Si ces mots vous parlent, venez faire la différence chez Velvet !

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